We believe that hearing should be as natural as possible for wearers of hearing aids. That’s why we continue to develop and improve our hearing aid technology to deliver outstanding sound quality and the best possible hearing experience. For people with hearing difficulties, something as simple as conducting a conversation can be a strain. Over a long day, it becomes very tiring. In recent years, with the micon™ and binax™ platforms, we’ve made some tremendous breakthroughs in high quality binaural hearing, especially in difficult situations. Now, with primax™, we take another major step forward. Designed to deliver the natural ease of listening, primax has been shown in clinical tests* to make hearing effortless.

* Study conducted at the University of Northern Colorado, 2015, examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SpeechMaster and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated.