The recently introduced Sivantos premium hearing aid brand Signia stands for a forward thinking, customer centered and quality driven strategy. All of these values are embodied by the new hearing aid platform primax. With its innovative SPEECH technology, it improves speech comprehension in virtually all day-to-day hearing situations. If there is disruptive background noise, it singles out the respective conversation partner, thus significantly reducing listening effort. This is clinically proven1. Primax supports the hearing aid wearer when making telephone calls, suppresses negative effects from reverberation and enables new solutions for people with unilateral un-aidable hearing loss. In addition, the newly developed HD music programs offer hearing impaired music lovers full and rich listening experience.
Under the brand Signia, primax will be integrated into the models of the hearing aid series Ace, Pure, Motion and Insio.
*Study conducted at the University of Northern Colorado examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SPEECH and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated (Littmann, Froehlich, & Beilin. Objective listening effort assessment: The benefit of primax. Sivantos Whitepaper, Jan. 2016).