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With the revolutionary Styletto hearing aid we have redefined style in the world of hearing aids and created the opportunity for Hearing Care Professionals (HCPs) to reach clients who never would have worn hearing aids before because the standard hearing aid design did not match their image of themselves. Wearers of the exceptionally slim Styletto have since been able to express their individual style by choosing one of three elegant color combinations.

Design like fashion is constantly evolving

In the world of design and high fashion nothing stands still, and it changes as often as the seasons. What was today’s cutting edge design quickly becomes yesterday’s news and we see newer design elements dominating everything from smartphones to cars to clothes. With Styletto we incorporated on-trend design elements such as the color combinations and metallic strip with a slim-line design that’s seen in every cool high-tech gadget. This resulted in our unique SLIM-RIC form factor.

Styletto-Spring-Teaser_736x736

The case for a broader choice of rechargeable solutions

For a successful hearing aid fitting, HCPs should not have to make any compromises in terms of the clinical need for the right form factor and satisfying their client’s personal preferences. We see a great potential for future growth in the sale of hearing aids by offering a much broader choice that delivers the right rechargeable solution for each individual hearing aid wearer.

Why Li-ion rechargeability is key

Signia stands for breakthrough innovation to deliver real consumer benefit. That is why we have considered the HCP’s challenge of choosing the right form factor based on clinical need while providing the consumer with sought after, tangible benefits they can relate to and understand. Rechargeable batteries are one such benefit and are highly valued by all consumers because almost all modern gadgets are rechargeable, making them convenient and easy to use.

Furthermore, Li-ion rechargeability is the smartest way forward when hearing aid wearers regularly stream phone calls, TV, music and more. Hence, it is important to be able to choose the right form factor with Li-ion rechargeability to achieve clinical success and high consumer satisfaction. We therefore see it as the future of the industry to offer a broader choice of Li-ion rechargeable hearing aids.

Imagine offering more consumer benefits in a wider range of form factors to satisfy even those consumers that would never have worn hearing aids before.

Stay tuned to hear about our latest offering this Spring.

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